The Aleph Group, Inc.an ecosystem of local digital experts and technology-driven solutions, has launched the ‘One Brand’ initiative, uniting its unique range of brands – including Ad Dynamo by Aleph in Nigeria, Kenya, Ghana, and South Africa – in accordance with Alef name.
Included are the Group’s multiple, largely local brands Httpool, IMS Internet Media Services, Ad Dynamo, and Ad linkand served as the adtech partner of choice for the world’s leading platforms, advertisers and companies.
Details
The Group, based in Buenos Aires, Argentina and Dubai, UAE, will immediately rebrand Ad Dynamo by Aleph in Nigeria, Kenya, Ghana and South Africa, as well as the majority of its legacy brands in Alefcreating a truly unified, global ecosystem of local experts in the process.
This will also support Aleph’s medium-term growth strategy: by 2026, Aleph aims to work with more than Top 60 Digital Platforms and help them deliver innovative advertising solutions to clients in more from 150 countries.
Because this matters
Through the One Brand initiative, Aleph will enable greater collaboration and knowledge sharing, enhance professional development and enhance opportunities to offer its customers in Nigeria, Kenya, Ghana and South Africa its full suite of services.
At Aleph, we don’t rebrand just for the sake of it. We are embarking on an exciting new chapter bringing our local experts and proprietary technology under one powerful brand, Aleph.
Stephen Newton, Managing Director at Aleph, Africa
It also creates a platform for Aleph to strengthen its position in Nigeria, Kenya, Ghana and South Africa, expand into new territories, accelerate organic growth and explore M&A opportunities aligned with its strategic targets.
Digging deeper
The initiative will also help Aleph build on the tangible progress made globally and in Nigeria, Kenya, Ghana and South Africa in recent years. As of 2021, the Group has expanded from 90 markets to 150, now spanning five continents. and has grown to serve more than 45 partners with a dedicated team of digital experts around the world.
Through its global reach, unrivaled local knowledge and scalable solutions, Aleph helps its clients in Nigeria, Kenya, Ghana and South Africa enter new markets cost-effectively and risk-free as they expand internationally. Recently, Aleph entered into strategic sales partnerships with TikTok in South Africa.
“Digital Ad Expert has nearly 600,000 active users registered on the platform, certifying more than 75,000 students from 140+ countries..”
This partnership with TikTok enables medium-sized businesses in South Africa to truly connect with their customers, aligning with TikTok’s mission to encourage creativity and spread joy.
Beyond its core adtech proposition, Aleph has also expanded through diversification in recent months with launch of Aleph Payments and Aleph Express.
What they say
Stephen NewtonCEO at Aleph, Africa commented: “At Aleph, we don’t rebrand just for the sake of it. We are embarking on an exciting new chapter bringing our local experts and proprietary technology under one powerful brand, Aleph.
This is the purpose of our One Brand initiative, a strategic direction towards a unified future where our global expertise enables us to deliver unparalleled value to our partners, advertisers, corporates and SMEs in Nigeria, Kenya, Ghana and South Africa, while helping them grow to scale.”
“Our vision for One Brand goes beyond unifying our visual identity.” Newton continued.
“It is about embracing innovation, promoting professional development and accelerating economic growth in the markets in which we operate. By equipping thousands of digital professionals with the skills they need to excel, we’re not just shaping the future of digital advertising – we’re shaping future economies and delivering dignity through education, the one currency that never devalues.”
By The Numbers
Alef’s commercial strategy is based on Digital advertising expertsocial initiative of the Group to create economic opportunities through training in digital advertising.
Completely free, completely online and designed by global digital advertising experts, Digital Ad Expert has almost 600,000 active users registered on the platform, certified more than 75,000 students from in more than 140 countries in short courses, and awarded more than 10,000 students with their full digital advertising certificate.
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