AppsFlyerthe global leader in marketing measurement, performance and data analytics, today announced its acquisition ooooha leading AI-powered user acquisition and monetization decision making platform.
The acquisition strengthens AppsFlyer’s portfolio of products and services as the company introduces holistic solutions built for the interconnected needs of today’s marketing, development and monetization teams and will see oolo operate as ‘oolo by AppsFlyer’.
Digging deeper
AppsFlyer’s acquisition of oolo comes as part of the company’s ongoing mission to empower brands with the most comprehensive decision-making platform in the ever-evolving digital ecosystem. As marketing, development, and monetization teams expand their responsibilities and strategies for customer acquisition, engagement, and monetization, the need for informed decisions made in real-time, at scale, increases significantly.
Addressing these challenges, oolo leverages the full potential of AI to enhance growth strategies – from full-funnel acquisition, monetization and retention – by providing immediate actionable insights and time-sensitive alerts to optimize ROA (ROAS), media revenue and booking. By constantly monitoring entire datasets, critical insights and predictions provided by oolo’s powerful AI would remain hidden or require weeks of work by teams of data analysts to uncover.
What happens next?
Now part of AppsFlyer, oolo will also be integrated into AppsFlyer development Privacy Cloud Marketplacepioneering how AI products can address the primary issue of signal loss and use the data in customers’ Data Clean Rooms to deliver added value through data collaboration with a privacy-by-design approach.
“Adapting to the ever-changing digital ecosystem requires innovative solutions that can deliver privacy-centric insights, actionable insights for optimal decision-making,” he said Oren Kaniel, CEO and co-founder at AppsFlyer. “oolo’s unique technology, team and expertise will play a key role in our continued pursuit to create a holistic platform that meets the changing expectations, roles and challenges of today’s marketing teams. The combination of oolo’s innovative technology with the industry-leading AppsFlyer measurement platform offers brands new opportunities to leverage the full potential of AI to optimize their growth and monetization strategies. We believe the future of data-driven decisions lies in intelligent AI rather than the static tools common today, and oolo’s cutting-edge AI technology enables us to better serve our customers’ growing demands and respond to evolving their needs.”
By The Numbers
AppsFlyer’s strategic move to acquire oolo aligns with the growing integration of AI technologies in various markets globally, particularly in regions such as Africa, where AI adoption is gaining momentum.
According to a recent report by Policy CenterAI technology is being developed across Africa, with oin 2,400 companies with a specialization in artificial intelligence, 41% of which are startups, and estimates show that the technology could contributing $1.2 billion to the continent’s GDP by 2030. With the African continent experiencing rapid digital transformation, businesses are looking for innovative AI-based solutions to optimize decision-making and growth.
Because this matters
The role of AI in Africa’s business landscape presents huge opportunities for AppsFlyer. Leveraging oolo’s advanced AI capabilities, AppsFlyer aims to help businesses across Africa navigate the complexities of marketing, growth and monetization strategies. By harnessing the power of artificial intelligence, AppsFlyer can deliver tailored solutions that address the unique challenges and opportunities in the African market, enabling businesses to make data-driven decisions, maximize ROI and unlock full potential their development.
“We are excited to announce the strategic acquisition of oolo, bringing cutting-edge AI tools to the Africa region. Africa is one of the fastest growing regions in the global app market, presenting a huge opportunity for both marketers and developers. This move is poised to revolutionize operations, allowing marketers to effectively manage their time and focus on previously difficult tasks. The impact extends beyond operational improvements, fostering innovation and growth. With a significant increase in ROI expected, we are committed to driving positive change and economic growth in the region through the development of advanced AI solutions” says Mikhail ZaitsevManaging Director for Africa and CIS at AppsFlyer.
How does it work
oolo provides a continuously updated alert system that makes it easy to spot anomalies, spot immediate growth opportunities, prevent and fix inefficiencies that help solve the daily optimization challenges growing marketers face. Using data from marketing campaigns to train itself to understand what’s normal and what’s not, oolo surfaces and prioritizes the most urgent, important and insightful information so that marketing, development and monetization teams are able to gain a competitive advantage and achieve better results with less effort.
AppsFlyer’s acquisition of oolo is the company’s second this year, following its recent one acquisition devtodev, a full-cycle data analytics solution for game and app developers. oolo and devtodev will be among the first apps in AppsFlyer’s recently launched Privacy Cloud Marketplace, enabling all data, analytics and AI providers to build their products using AppsFlyer’s APIs and seamlessly integrate the services them without moving or sharing user data with external parties.
What they say
“It’s an exciting time for us at oolo,” he said Yuval Brenner, CEO of oolo. “This acquisition is set to blaze a trail in the data analytics space as we join forces with AppsFlyer to provide cutting-edge data tracking technologies for brands around the world. With AppsFlyer’s proven track record, large customer base and privacy-preserving architecture, our customers will benefit from an integrated approach to development decision-making unlike anything they’ve seen before.“
oolo by AppsFlyer will be available to both existing AppsFlyer customers and on a standalone basis.
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