Pomo, Ghana’s signature tomato mix brand, sold primarily in Ashanti, Brong Ahafo and across the North, supported Chef Faila’s journey to the Guinness World Records.
Chef Faila, who completed the cooking marathon in 227 hours, beating Alan Fisher’s current record of 119 hours, achieved his success with the support of a supportive community and Ghanaians at large.
The Pomo brand’s approach to supporting Chef Faila was a three-pronged plan that has brought Chef Faila incredible success.
chef
The first part of the support went to Chef Faila and ensuring she had enough resources to carry her through the now 227 hours. This support included financial support as she established a team and obtained materials needed for her quest. She also received enough pomo tomato mix to use in preparing all her tomato-based meals.
recipe
This record-breaking endeavor was as much a celebration of Chef Faila as it was a celebration of local cuisine and giving them a platform in the now global conversation. This, in addition to cash donations, will help Pomo her brand and her team help her cook her now-famous dishes, including her Ghanaian jollof, plantain lasagna, tuozafy, fufu with light goat soup, and more. This means that she also provided the products she used to prepare her ason recipes. .
supporters
Every day, hundreds of people came together to provide much-needed support to keep Chef Faila healthy as he attempted a Guinness World Record. Pomo served a hot meal to the supporters who crowded into the Modern City Hotel to cheer on her.
Pomo also set up an experience zone where viewers received free product samples while participating in a variety of games and activities. This strengthened Pomo’s efforts to let everyone taste the love and also motivate Chef Faila to achieve her goals.
“It was very important to us to go to great lengths to support Chef Faila’s Cook-A-Thon’s attempt to break Guinness World Records and make Ghana proud. Provided by Pomo The support we received was a great way to empower Chef Faila and the audience to ‘Taste the Love’, which is Pomo’s key brand message,” said David Afful, General Manager of GBfoods Ghana, in an interview.
Chef Faila is currently pending official Guinness World Records recognition.
GBFoods is a multinational company headquartered in Spain with presence in several countries in Africa and Europe. In Ghana, GBFoods continues to lead the tomato mix sector with its own brands Gino, Pomo and Brisk Farm.
Disclaimer: The views, comments, opinions, contributions and statements made by readers and contributors on this platform do not necessarily represent the views or policies of Multimedia Group Limited.