Telecel Group, an Africa-focused telecommunications company with expertise in combining telecommunications with fintech, e-commerce and technology start-ups, has successfully acquired 70% of the shares of Vodafone Ghana (Ghana Telecommunications Company Limited – GTCL) in February 2023 and are set to bring disruptive innovation to the Ghanaian telecommunications industry with customer-centric products delivered with exceptional customer service.
In a statement, Telecel Group CEO Moh Damush noted: “In February 2023, Telecel completed the acquisition of Vodafone Ghana, setting the stage for a massive rebranding campaign.
“This development represents more than just a name change; it signifies our commitment to advance telecommunications in Ghana with a renewed focus on meeting the evolving needs of our customers.
“This rebranding represents a bold step forward into a future where innovation, quality and customer satisfaction remain at the core of who we are. We aim to provide Ghanaians with exceptional service that exceeds their expectations.”
Patricia Obo-Nai, CEO of Vodafone Ghana said: “I am really excited about this transition. Our goal is to provide an outstanding network for our customers, enabling connectivity that promotes personal and business growth.
“I invite our stakeholders to join us on this exciting journey as we embark on our rebranding from Vodafone Ghana to Telecel Ghana.”
The rebranding exercise starting in January and culminating in a full brand unveiling in late February 2024 is expected to be packed with exciting activities and campaigns for all stakeholders.
The rebranding also covers Vodafone Ghana and its three subsidiaries: National Communication Backbone Company Limited (Vodafone Wholesale), Vodafone Ghana Mobile Financial Services Limited (Vodafone Cash) and Vodafone Ghana Foundation.
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