Carry1stAfrica’s leading games publisher and digital commerce platform has announced that it has received a strategic investment from Sony Innovation Fund, the venture capital arm of Sony Group Corporation.
Carry1st will be the first company to receive an investment from the Sony Innovation Fund: Africa, which was established by Sony as an initiative to support the development of entertainment businesses in Africa.
By The Numbers
Driven by rapidly increasing technology adoption, Africa’s gaming industry is over 200 million unique players and is about to reach market size over $1 billion in 2024, according to data from Newzoo and Carry1st. While there is a limited official console presence, Africa presents an incredible growth opportunity for this sector, particularly with the rise of live services.
What they say
“We are excited to join forces with the Sony Innovation Fund: Africa,” he said Cordell Robin-CokerCEO and Co-Founder of Carry1st.
“The relationship will help Carry1st drive the future of gaming in Africa. At Carry1st, we believe that the African console market is a huge undervalued opportunity. Our unique local capabilities combined with Sony’s gaming and entertainment expertise make for a powerful combination. Together, we hope to bring the best games in the world to players across Africa.”
“We are excited to welcome Carry1st as our first investment in Africa», said Antonio AvitabileManaging Director – EMEA, Sony Ventures Corporation.
“We believe there is huge untapped potential for the gaming market in Africa, which we hope to experience and contribute to through our investment in Carry1st. We look forward to working closely with Carry1st’s world-class management team to support the company’s growth and explore potential business opportunities with Sony Group companies.”
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