On Sunday, the NFL showed off her new Superbowl ad “Born To Play” that aired during the Superbowl game. The commercial focused on playing to an international audience and was filmed in the city of Accra, Ghana.
In one proverb article, the team behind the ad gave a behind-the-scenes look at how the ad was shot.
Details
The ad was shot by an agency 72 and Sunny at Makola Market in Accra. He managed to acquire NFL talent incl Saquon Barkley, Justin Jefferson, and Cameron Jordan who all traveled to shoot the commercial in Ghana.
72 and Sunny relied largely on local resources instead of bringing in the entire production from outside.
The crew was 96% black and included only seven people from the USA. The director was Andrew Dosunmu by Little Minx, a Nigerian director.
“We did not want to recreate Ghana [in Los Angeles]. We wanted to immerse ourselves in Ghana, so we had to go there,” he said Nicole Haase, the agency’s production manager. “We got to experience the people, the culture, the casting, the local sights and sounds, the red dust that is evident in the dry season, the architecture, the colors – all this was ready..”
They filmed on Friday and Saturday—the two busiest days of the week—at the largest market in Accra. The market was largely open throughout the shoot.
Zoom out
NEXT last year’s ‘Run With It’ spot. with Diana Flores, quarterback of Mexico’s women’s flag football team, 72andSunny wanted to continue to expand the perception of soccer beyond the stereotypical American view.
This is part of the NFL’s overall growth strategy. As safety concerns about tackle football continue to reduce youth participation in America, the league is looking for other ways to grow. These include expanding flag football, encouraging more women to play and developing more interest in the game overseas.
![](https://techlabari.com/wp-content/uploads/2024/02/20240211_NFL_BornToPlay_BTS_1.jpg)
![](https://techlabari.com/wp-content/uploads/2024/02/20240211_NFL_BornToPlay_BTS_1.jpg)
In researching the latter, 72andSunny used the NFL’s program for Africa and Osi Umenyorathe British-Nigerian former New York Giants player who runs it.
What they say
“The dynamics surrounding the global expansion of American football are real and exciting. It is our intention to embrace and celebrate this movement through strong communication on our biggest stage, focusing on the development of both flag football and tackle,” he said Tim Ellisthe NFL’s chief marketing officer, in a statement.
“This is an inspiring and heartfelt story about a Ghanaian boy who fantasises and dreams of playing football and celebrates the fact that anyone, from any background, can make that dream come true.”
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