International technology company Yango, in a pioneering move, has partnered with TECNO Mobile to revolutionize the working conditions of its driver partners and offer unprecedented technological benefits to its users. This partnership, unveiled on February 27, 2024 in Accra, marks a major milestone in both companies’ journey to improve operational efficiency and user experience in Ghana’s bustling ride-hailing sector.
Empowering drivers with smart technology
At the heart of this partnership lies the innovative ‘Buy Now, Pay Later’ programme, a strategic initiative designed to ease financial pressures on Yango’s driver partners. Through this program, drivers can now acquire state-of-the-art smartphones from TECNO, essential tools for efficient operations on the Yango platform and pay in manageable installments. This move not only ensures that drivers are equipped with the latest technology, but also significantly lowers the barrier to entry for new drivers looking to join the platform. More details about the partnership reveal the mutual commitment of Yango and TECNO to improve digital accessibility for their stakeholders.
Enhancing user experience through technology access
Yango app users can also gain a lot from this partnership. They are given the opportunity to upgrade their devices to the latest TECNO smartphones under the same ‘Buy Now, Pay Later’ scheme, ensuring a seamless and enhanced driving experience. This initiative not only builds loyalty among existing users, but also attracts new users to the platform with the promise of a superior digital experience and the affordability of upgrading their technology.
Collaboration beyond technology
The collaboration between Yango and TECNO extends beyond simple financial programs and technological upgrades. It includes co-branding efforts and consumer subsidy co-investments, highlighted during the Africa Cup of Nations with joint digital branding initiatives and merchandise giveaways. Such activities highlight the depth of the partnership, with the aim of creating a holistic improvement in the digital experience for both customers and partners in Ghana.
This strategic alliance between Yango and TECNO is more than just a business transaction. is a commitment to promote technological accessibility and improve the living conditions of drivers and users in the ride-hailing ecosystem. As this partnership unfolds, it promises to set a new standard for partnerships in the technology and mobility sectors, with far-reaching implications for digital inclusion and economic empowerment in Ghana.