Moroccan FinTech startup takeeez – the first ecosystem to aggregate loyalty programs, creating value for brands, merchants and customers – announced fundraising $1.5 million round.
This operation was carried out with Azur Innovation Fund, a public private seed fund known for its commitment to backing ambitious and disruptive projects and aims to enhance the customer engagement experience in Africa and the MENA region.
Because this matters
With this fundraising, takeeez plans to accelerate its expansion in Morocco, across the continent and the MENA region, while continuing to invest in technical development, particularly blockchain technology. A second African country is scheduled to open by 2026.
Zoom out
Traditional rewards programs are often a source of frustration for consumers, who experience slow accumulation of points, difficulty redeeming points for desired rewards, and limited availability of rewards.
For brands and retailers, converting rewards points into gifts is a real headache.
About takeeez
Created by Hicham Amadi and sisters Wiam and Siham Elmejjad, CEOs and founders of several IT companies, including the Moroccan dedicated loyalty program 2WLS, Takeeez addresses these challenges by offering an innovative solution: a universal digital unit of value to convert loyalty points, enabling flexible use across a wide network of retail partners.
How does it work
takeeez is a universal system that aggregates loyalty points from multiple brands into a single wallet. This wallet enables transactions across a wide network of stores and brands, making the platform an additional source of revenue.
takeeez enables brands to provide their customers with the means to pay with their points simply and instantly across a wide and diverse network.
It also allows members of different reward programs to accumulate points in each program and convert them as they see fit across a wide partner network.
What they say
Siham Elmejjad, The CEO of takeeez comments:We are humbled by the trust of our investors. This fundraising marks a critical step in our growth. Our goal is to reach 4 million active members by 2028. To make takeeez a real economic and financial inclusion ecosystem for our continent.“
Antnane FilaliPresident of the Azur Innovation Fund, comments:We are proud to partner with Takeeez, a FinTech startup redefining the customer engagement ecosystem. Our ambition is to support entrepreneurs who make a significant impact on the world and takeeez perfectly embodies this vision.”
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