LOS ANGELES–(BUSINESS WIRE)–March 07, 2024–
Xsolla, a global video game commerce company, continues to expand its presence in Africa by integrating MTN and Airtel mobile money services. This strategic move addresses Africa’s unique economic landscape, where a significant portion of the population, particularly in regions such as Ghana and Uganda, remains unbanked.
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(Graphic: Xsolla)
Mobile money services are vital, enabling users to manage funds via mobile devices and bypassing the need for traditional banking infrastructure. This initiative opens up a huge new customer base, leveraging MTN’s 292 million users and Airtel’s 147 million users, and simplifies transactions for Xsolla merchants, who can now accept these payment methods effortlessly. It represents a major leap towards global expansion for game developers, leveraging Pay Station’s comprehensive payment options and broad market reach to deliver a seamless and inclusive payment experience.
David Stelzer, President of Xsolla, emphasizes the importance of this initiative, stating: “Our efforts to integrate local payment methods are vital to expanding our reach in Africa, serving both banked and unbanked users in emerging markets. Nearly 40 million potential users will benefit from the simplified onboarding process for developers, enabling them to focus on creating compelling gaming experiences while we handle the complexities of payments, fraud, tax and compliance in Africa.”
Key benefits and project extension:
- Expanded market reach: Developers can now connect with Africa’s diverse gaming community, increasing their presence across the continent through local payment solutions such as 1Voucher in South Africa, FawryPay in Egypt and mobile wallets such as Airtel, MTN and Vodafone in Ghana and Uganda.
- Improved sales and conversion rates: By adopting local payment methods, the transaction process becomes more efficient and user-friendly, aligning with the preferences of African players.
- Acquiring a new user: Access to new markets invites engagement with active and enthusiastic players, enhancing opportunities for revenue growth.
This initiative not only aims to facilitate smoother transactions and expand market access for game developers, but also signifies a commitment to supporting the development of Africa’s gaming community and providing developers with essential tools to succeed in these evolving markets.
For more information on Xsolla’s initiatives and solutions, please visit:xsolla.pro/go
About Xsolla
Xsolla is a global video game trading company with a strong and powerful set of tools and services designed specifically for the industry. Since its founding in 2005, Xsolla has helped thousands of game developers and publishers of all sizes finance, promote, launch and monetize their games globally and across multiple platforms. As a pioneering leader in game commerce, Xsolla’s mission is to solve the inherent complexities of global distribution, marketing and monetization to help our partners reach more geographies, generate more revenue and build relationships with gamers across the globe. the world. Headquartered and incorporated in Los Angeles, California, with offices in London, Berlin, Seoul, Beijing, Kuala Lumpur, Raleigh, Tokyo and cities around the world, Xsolla supports major gaming titles such as Valve, Twitch , Roblox, Epic Games, Take-Two, KRAFTON, Nexters, NetEase, Playstudios, Playrix, miHoYo and more.
For more information and to learn more, visit: xsolla.com
View original version in businesswire.com:
CONTACT: Derrick Stembridge
Global PR Director, Xsolla
d.stembridge@xsolla.com
KEY WORD: AFRICA UNITED STATES NORTH AMERICA CALIFORNIA
INDUSTRY KEYWORD: SOFTWARE MOBILE/RIGHT ENTERTAINMENT MOBILE ENTERTAINMENT PROFESSIONAL SERVICES FINTECH DATA CONSUMER MANAGEMENT ELECTRONIC APPS/APPS TECHNOLOGY FINANCIAL EXECUTION
SOURCE: Xsolla
Copyright Business Wire 2024.
PUB: 03/07/2024 08:01 AM/DISC: 03/07/2024 08:00 AM
Copyright Business Wire 2024.