Sports Equity Lab, a pro-African athletes’ organization partnered with Swiss sportswear manufacturer, On’s ”Right to Run” for its “African Giants” project.
The African Giants project, the brainchild of the two organizations, connects athletes with their fans through compelling storytelling.
African Giants away home crowd previews University of Ghana by Sports Quity Lab
African Giants, an installation – Ghana’s first sports interactive LED – invited attendees to contribute their photos, symbolizing solidarity with the athletes and embodying their stories.
Last week, images of six of Africa’s most iconic athletes were painted on the front wall of the University of Ghana sports stadium during the Accra 2023 African Games.
Outstanding athletes such as Hellen Obiri, the only woman to win world titles in indoor track, outdoor track and cross country along with Feryal Abdelaziz, the first female Egyptian karateka to win Olympic gold. Raphael Botsyo Nkegbe, the first Ghanaian to qualify for the 2020 Paralympics. Noemi Alphonse, the first Mauritian para-athlete to reach a Paralympic final. Mpumelelo Mhlongo, the Paralympic Games medalist in several world championships. and Abedi Ayew Pele, considered one of the greatest footballers of all time.
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Legendary Kenyan athlete Hellen Obiri appeared among the African Giants
“Despite facing a myriad of challenges – limited resources, inadequate funding and systemic biases – Africa continues to produce a constellation of stellar athletes who defy the odds and carve their names into sporting history year after year and generation after generation,” founder of SEL Prof. points out Dr. Yetsa Tuakli-Wosornu. “We are grateful for the opportunity to add value to the Games with this campaign. demonstrating our unwavering commitment to driving inclusion and the transformative power of sport as a catalyst for social good.”
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Mpumelelo Mhlongo, the Paralympic Games medalist in several world championships
Through its science and research that makes sense of the evolving African athletics culture, the Sports Equity™ Lab (SEL) engages relevant communities with creative, relevant content.
This, the organization says, is intended to promote participation, equality and justice in all aspects of sport, eliminating discrimination and creating opportunities for all individuals, regardless of race, ability, gender, socio-economic status or any other form of marginalisation. .
Navalayo Osembo, Head of Africa at On’s highlighted the importance of leveraging events like the African Games to improve athletics on the continent.
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Noemi Alphonse, the first Para-athlete from Mauritius to reach a Paralympic Games final
“As one of the premier sporting events on the African continent with over 4000 athletes from 40+ African countries competing in 29 different sports, the reach and relevance of the African Games is unparalleled. Being present at this impressive event and helping to advance the Sports Equity™ Lab’s mission to increase inclusion and reduce inequities in sport was a vital project for us, especially as On’s commitment to Africa is still in its early stages,” says Osembo.
Since their initial partnership in 2023, Right To Run and the Sports Equity™ Lab have made significant strides in promoting awareness and inclusion in the sports community.
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