tapi, A complete SaaS digital commerce solution tailored to Africa’s Micro, Small and Medium Enterprises (SMEs), has officially expanded to Cote d’Ivoire. This expansion adds to tappi’s list of operations including Kenya and Nigeria.
tappi’s latest country launch will include expanding its existing partnership with the telecom giant, MTNmarking a major step forward in the startup’s mission to drive the digitization of SMEs across Africa.
Details
For as low as $8/monthIvorian SMEs will have access to tappi’s SaaS and enterprise-grade tools, enabling them to create SEO-optimized websites in less than 2 minutes, distribute online ads and securely access a range of additional digital services .
Through tappi’s partnership with MTN CΓ΄te D’Ivoire, telecommunications 17 million customers in the country will also be able to access these services through integrated data bundles, enhancing their ability to connect online, build trust and reach new customers.
By The Numbers
Since its launch in 2022, tappi has been on a journey of rapid growth garnering verified reviews $3 million in consumer transactions and dealing with the above 150 thousand consumers.
According to UNECA, SMEs are formed over 98% of all businesses in Ivory Coast, but despite their importance to the economy, many businesses still face great difficulties in building a credible online presence.
This is mainly because the current tools are too complex, the requirements for an international credit card or the registration of websites in places where trust is difficult to measure, creating significant barriers to access and conversion of new customers.
What they say
Discussing the expansion, Canfield GriffithCEO and co-founder of tappi said, βWith a strong GDP growth rate of 6.9%, CΓ΄te d’Ivoire not only represents the ideal market for empowering SMEs prepared to digitize and significantly expand their customer base, but will act as a critical gateway to Francophone Africa’s 150 million consumers as we recognize future growth opportunities across the region.β
“Together with MTN, we are proud to embark on this mission with one of our leading partners who has been an integral part of tappi since day one and is equally committed to the goal of digitizing media across Africa. With over 17 million customers in CΓ΄te d’Ivoire alone and a strong mobile network, we strongly believe that MTN has the perfect reach, scale and infrastructure to seamlessly bring technology into the hands of SMEs ready to grow their businesses and we look forward to to proceed to the next phase of our cooperation.β
Jibril OuattaraCEO, MTN CΓ΄te d’Ivoire, adds, βMTN strives to lead the delivery of a bold new digital world, driven by our Ambition 2025 strategy. We believe in delivering the benefits of a modern connected life to all, with a focus on supporting SMEs as future drivers of digital business and economic growth. Through connectivity, communication, collaboration and cloud solutions, we aim to empower businesses for sustainable growth.‘
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