Tik Tokthe short-form video company for mobile, has announced a partnership with African Union Commission Women, Gender and Youth Directorate (WGYD) to raise awareness of internet safety among young people and parents across the continent.
Details
TikTok said it is working with the African Union Commission (AUC) to launch the pan-European #SaferTogether campaign, which will educate and engage young people, parents, teachers and community leaders about digital safety through its app and on place. activities.
This important, multi-year program was unveiled on March 14 at the TikTok Safer Internet Summit in Accra, Ghana, attended by government officials and regulators from across the continent.
What they say
TikTok said:Africa is at a digital crossroads, with the rapid spread of social media platforms juxtaposed against growing security concerns for its younger citizens. The recent wave of regulatory scrutiny and the shadow of possible bans underscore the importance of preventative measures to ensure a safe online environment.”
Fortune Mgwili-Sibandadirector of government relations and public policy, TikTok, Sub-Saharan Africa, said:Our #SaferTogether partnership with the African Union Commission’s Women, Gender and Youth Directorate reinforces TikTok’s commitment to the diverse backgrounds of markets across Africa.
Prudence Nonkululeko Ngwenyadirector of the African Union’s Directorate for Women, Gender and Youth, commented:The launch of the #SaferTogether campaign with TikTok is in line with the African Union’s ongoing efforts to promote and support not only safe online experiences for young people in Africa, but also their mental well-being through the One Million Next Level initiative.
“While internet access can help children and young people stay connected, improve their digital literacy and diversify their livelihoods, it is important to provide them with a safe environment to reap the benefits of digital platforms.”
Because this matters
The social network is currently under increased attention in African countries due to its content and influence on younger people.
Zoom out
TikTok is currently facing a ban in the United States after the The House of Representatives passed a bill which would ban TikTok in the US unless TikTok’s company, China’s Bytedance, divests from the company. The bill must pass the Senate before being voted on.
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