- Bisa Kdei is not happy with the attitude of some Ghanaian music promoters and influencers
- The Highlife singer said in a recent interview that supporters’ negativity has affected the global appeal of Ghanaian music
- He also lamented the country’s failure to take full advantage of the Year of Return celebrations
Highlife star, Bisa Kdei, has accused promoters of hindering the rise of Ghanaian music, especially globally, because of their negative approach to the music industry.
According to Bisa Kdei, it is wrong to say that Ghanaian music is not good enough while belittling the efforts of the musicians, who put a lot of work into the craft.
There has been much discussion about the influence of Ghanaian music outside the shores of the country. Contrasting Ghana’s situation with Nigeria’s, many often downplay the international appeal of Ghanaian songs.
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But speaking in an interview with Accra FM, the Mansa hitmaker believes that music influencers and promoters have not done a good job of spreading the positives.
Bisa Kdei he stated that the bad wording of some promoters has had a limiting effect on the growth of our music, especially with investors not willing to invest in the industry.
“You would have some promoters saying no Ghanaian artiste can sell out the O2 Arena and they keep belittling the efforts of Ghanaian artistes.
“Let’s say good words to encourage others to do their best. No one should say our music is not that good because some other artistes are coming to Ghana and even learning,” he said.
Bisa Kdei mourns Year Of Return
Citing an example, Bisa pointed out that the 2019 Comeback Year celebration was supposed to be a platform to showcase Ghanaian music to the world but we did not take advantage of it enough.
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Bisa Kdei alleged that Ghana did not take advantage of the huge opportunities of the Comeback Year initiative to sell our music.
“During the recent Year of Return events, I didn’t think we used them well enough for us. There are cases where foreigners come to experience Ghanaian music but end up listening to other genres.
“We know that many people came to Ghana during the Year of Return but many shows were not playing Ghanaian songs but promoting other genres,” he said.
Bisa Kdei promotes his heartfelt single Medasewhich is gradually making waves across the country.
Bisa Kdei is getting married in a private wedding
Meanwhile, Bisa Kdei recently got married in a private wedding ceremony.
The singer’s wedding was attended by Ghanaian stars including Sista Afia, Sefa and Gyakie who performed for the couple.
His wedding video surfaced online, making his fans and Ghanaians curious about the ceremony.
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Source: YEN.com.gh