From left: Vertiv Africa Distribution Director Dirk Cilliers; TechAccess CEO Jaxon Martin. and George Moss, business sales manager for South Africa at Vertiv.
A partnership between Vertiv, a global provider of critical digital infrastructure and continuity solutions, and South Africa-based IT services and solutions company, TechAccess, increases both companies’ presence in the region and provides necessary data center-colocation support , businesses, financial and mining clients in sub-Saharan Africa.
That’s the view of TechAccess CEO Jaxon Martin, who says that in partnership with Vertiv, TechAccess is rapidly expanding its reach in sub-Saharan Africa, with projects and delivery across the continent. “Our focus is on providing customized data center infrastructure solutions as well as advanced structured cabling solutions and data center infrastructure management software. TechAccess’ partnership with Vertiv thus gave us access to a diverse and unique set of products in the data center space,” he says.
However, this relationship goes beyond simple product distribution and supply, Martin explains, stating that TechAccess is unique in that it offers a complete set of solutions – from consulting and design to installation, logistics and project management. Vertiv works alongside TechAccess, enabling the company to offer critical digital infrastructure system expertise and support to its customers.
As a Vertiv Diamond Elite Partner, TechAccess is able to distribute Vertiv’s portfolio of integrated rack solutions (IRS). – specifically designed for the business sector – as well as providing support for critical digital infrastructure systems.
TechAccess, with its strong focus on data center colocation providers and tier operators, is working to promote the Vertiv IRS product line in whitespace across sub-Saharan Africa. This has manifested itself in a wave of Vertiv solutions being deployed in the region.
“Partnering with a global data center vendor like Vertiv gave us the confidence we needed to bring the opportunities to market,” says Martin.
“Vertiv provides the assurance customers are looking for, standing firmly behind us as a key partner. And knowing that there is a strong local presence and support base for pre- and post-sales inquiries through Vertiv has also translated into greater customer satisfaction,” he explains.
Martin cites specific benefits that have come through Vertiv’s partner program, including: Capabilities received from Vertiv, which helped TechAccess’ business growth and new market entry. access to the user-friendly Vertiv Marketing Center, a one-stop service that provided TechAccess with co-branded assets, content distribution, ready-to-use marketing campaigns and easy-to-customize collateral. and the ability to work with Vertiv on centralized collaborative activities.
“Working with Vertiv has been a seamless process. In marketing activities, we engage in advance, discuss key messages, identify the target market, agree on the outcome(s) we want to achieve and execute. Not only does Vertiv offer a world-class, global end-to-end solution offering, but we have experienced excellent collaboration, alignment and engagement with the Vertiv Africa sales and marketing team. They are always very supportive,” adds Martin.
“Vertiv’s newly redesigned partner program was developed to drive mutual success for all parties involved,” says Vertiv Africa distribution director Dirk Cilliers. “This comes through direct pre- and post-sales assistance for product opportunities and support, as well as joint marketing initiatives to promote specific products and solutions across multiple sectors.
“We are pleased that our shared vision, technical capabilities and marketing strategies have come together in a strong partnership between Vertiv and TechAccess. This, we believe, has been the key to driving this growth in the sub-Saharan market,” he concludes.