Inspired by the strength, flexibility and authentic authenticity embodied by women on and off the course, the 20+ piece collection celebrates the strength of women golfers at every stage of their journey and celebrates progress and new opportunities for everyone in the game. Built with the diverse needs of experienced players, young enthusiasts and newcomers in mind, Eastside Golf’s women’s collection is built around inclusion and innovation. Central to the vision is a commitment to body performance and flexibility, ensuring each silhouette is purposefully designed by an all-female design team.
Pieces from the collection are equally at home on and off the pitch, including signature items like a two-piece suit. crop tops; Coverall? and pique polos, skorts and dresses, all of which feature the Eastside Golf swingman script or logo. The collection is characterized by Eastside Golf’s meticulous attention to detail, showcasing thoughtfulness in the design process to create pieces that support both fashion and function. The hats are designed to be comfortable for a variety of hair styles and textures and have a satin lining to protect the hair. Many pieces have functional hidden pockets, perfect for T-shirts, golf balls, valuables, sunglasses and keys – offering functionality without affecting the lines of the clothing.
“Since our early days, we’ve had women buying Eastside Golf items for themselves and asking us when we were going to enter the women’s category. But we didn’t want to ‘shrink and pink’ our existing products. Create something authentic and thoughtful. He that’s why we’ve dedicated additional resources to bringing in designers with a strong expertise in womenswear to create items that are both fashionable and functional and equally at home on the street or in the club we’ve been entering the women’s category for a long time and are excited to bring it to life in our first collection,” he said Olajuwon Ajanaku, Eastside Golf Co-Founder and Creative Directorr.
“As a fashion brand with roots in golf, we’re building a brand for golfers and non-golfers alike. Our clothing is designed to feel good both on and off the course,” he said. Earl CooperCo-Founder and CEO of Eastside Golf. “We’re serving women who up until this point have not been served by golf apparel brands in the way they deserve – they don’t have the apparel options that men have, despite being a significant and growing part of golf – We’re incredibly proud of collection and we hope to appeal to women who are looking for golf apparel that is not only functional but also fashionable and gives them the confidence to be their authentic selves on and off the course.
The collection will be released in three phases in May, with drops Thursday, May 9, Thursday, May 16 and Thursday, May 23. Customers can browse and purchase on Eastside Golf’s website (www.eastsidegolf.com) or through its application.
Launched in 2019, Eastside Golf has established itself as a leader in golf apparel and accessories, leveraging fashion to change the cultural perception and conversation around golf. Eastside Golf has transformed the public’s perception of golf through its apparel line that has embraced golf professionals, celebrities, fashion influencers and professional athletes. The brand is worn by athletes and tastemakers, including NBA stars Chris Paul and Jason TatumNFL greats Patrick Mahomes and Victor Cruzmusician DJ Khaled and President Barack Obama, among many others. Its success is further underscored by notable relationships with global brands, including seven partnerships with Jordan brandand strategic partnerships and licensing agreements with major entities such as the NBA, MLB and Mercedes-Benz USA. Eastside Golf is deeply committed to supporting and promoting HBCU golf through events and partnerships and has donated a cumulative $300,000 to support it Morehouse College golf club.
About Eastside Golf
Eastside Golf was founded in June 1, 2019, and quickly grew into a brand that changed the culture of golf on and off the course. Eastside Golf’s mission is to be the lifestyle brand customers deserve — blazing new trails and breaking barriers by designing and curating premium lifestyle classics so every customer can authentically express themselves in comfortable luxury. Eastside Golf’s community outreach and golf education aims to connect young professionals and non-golfers with the education, resources and encouragement to love the game. Learn more at www.eastsidegolf.comon Facebook or Instagram and X via @EastsideGolf.
SOURCE Eastside Golf