In celebration of Africa Day on May 25, Instagram launched its international and pan-African campaign ‘Made By Africa, Loved by the World’. In a first, this year’s Instagram campaign celebrates women of influence, highlighting four leading women from the continent and the diaspora – who have built a global presence through their exceptional talents and passions in sports, entertainment and music .
Now in its fourth year, the women featured in this year’s 2024 campaign come from Nigeria, South Africa, Kenya and, for the first time, Egypt. Eniola Aluko, Bontle Modiselle, Victoria Kimani and Tasneem Elaidy tell their inspiring stories in four beautiful short films, highlighting their successes, challenges and passions. Shot in collaboration with five emerging filmmakers, Haya Khairat from Egypt, Michael Rodriques from South Africa, Nyasha Kadandara from Kenya and London-based Nigerian Aaliyah Mckay along with co-director Shehroze Khan, these films amplify the unique voices and stories of women who are changing how Africa is viewed on the international stage.
As part of the campaign, Instagram is also partnering with local African content creators to host the third edition of the ‘#ShareYourAfrica’ community challenge, bringing together emerging and established content creators to create a movement and celebrate what it means to be African. .
Speaking about the campaign, Kezia Anim-Addo, Communications Director, Africa, Middle East and Turkey (AMET) at Meta, said: “For the fourth year running, we are incredibly excited to shine the spotlight on and celebrate just a few of the amazing women from across the continent and beyond who are making a remarkable impact globally. These are women who are helping to positively shape the African female narrative and inspire change in football, music, entertainment and culture. At Instagram, we’re deeply rooted in culture and connection, and we know our platform provides the perfect space to showcase our passions and creativity while inspiring a global audience.”
Meet the stars of ‘Made by Africa and Loved by the World’ 2024:
● Bontle Modiselle (South Africa): An award-winning dancer and influential figure in the South African entertainment industry, Bontle has won several awards including the ‘Africa Movie Academy Award’ and has traveled the world showcasing her impressive dance moves skills
● Eniola Aluko (Nigeria): A pioneer in women’s football, whose contribution to the women’s game has made her a major figure in the world of sport. Eniola has played for some of the world’s top football clubs and recently made history by becoming the first African to join the board of Italy’s premier women’s football club FC Como Women.
● Victoria Kimani (Kenya): Singer, songwriter and entertainer known for her signature blend of R&B, Afropop and Hip-Hop. Victoria has carved a successful path in the African music scene and beyond, collaborating with well-known local and global artists, and was once referred to by the Grammy Awards as ‘Kenya’s Best Kept Secret’.
● Tasneem Elaidy (Egypt): A powerfully vocal singer-songwriter whose songs have gained international recognition, Tasneem started out on social media, releasing covers and original music. She went viral after releasing her own version of a popular song, and today, she has a growing audience of nearly 2 million followers on Instagram, 3 million on TikTok, and over 100 million combined views for her music!
To view each short film, follow the four women featured on Instagram or via the Meta Africa Facebook page.