Paris Fashion Week kicked off on Tuesday with hip-hop mogul Pharrell Williams holding his latest branding event for Louis Vuitton at UNESCO headquarters.
Williams took over the historic Pont Neuf bridge for his lavish creative director debut a year ago.
He switched styles for his follow-up in January, with an ode to Americana that felt like a carefully orchestrated tie-in to Beyonce’s cowboy-themed new album.
For his latest, the “Happy” singer takes over the home of the United Nations Educational, Scientific and Cultural Organization, a symbol of international diplomacy in Paris.
Under the theme “The World Is Yours,” an Instagram teaser featured kids as diplomats encouraged to work for a more unified world — with Vuitton briefcases, of course.
The label’s parent company, LVMH, announced the strengthening of its partnership with UNESCO on environmental projects in April.
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This can’t come too soon for the fighters.
Louis Vuitton, the world’s most profitable fashion brand, scored just 29 out of 100 in Fashion Revolution’s latest fashion transparency index, which tracks areas such as environmental impact and labor rights.
It scored just one out of 100 for “supply chain traceability,” referring to its openness about how and where its products are made.
Williams has a busy supply chain, as he’s also preparing the release of a Lego biopic about his life and contributed a song to the “Despicable Me 4” soundtrack.
This week is dedicated to menswear in Paris, followed immediately by the haute couture shows until June 27.
It brings some relief to the city, which is currently in turmoil due to snap elections called by President Emmanuel Macron following a far-right surge in European polls, as well as preparations for next month’s Olympics.
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The Games brought fashion week ahead of July, forcing some houses to pull out this season, including Balmain, Valentino and Givenchy.
A key point for fashionistas will be Vogue World, a mega party organized by the magazine on Sunday, bringing together the doubly lucrative worlds of sports and luxury clothing.
The industry is also preparing to say goodbye to one of its most lauded designers, Belgian Dries Van Noten, who is retiring after his show on Saturday.
Source: AFP