The family favorite, “Kids Say the Darndest Things,” returns for a third season thanks to a partnership between Paramount Global Content Distribution and What Media Group.
Details
The collaborative force behind the new season aims to enhance the viewer experience by delivering a world-class production from Paramount Global Content Distribution alongside the local expertise of What Media Group.
What they say
“We are thrilled to be partnering with What Media Group to bring The Kids Say the Darndest Things format to audiences across Africa“, says Lauren MarriottSVP, Content Partnerships and Brand Strategy, Paramount Global Content Distribution.
“Opening the show across the African continent will allow kids and parents to watch this hilariously reimagined format together as a family.”
CEO of WHAT MEDIA GROUP, Chichi Nwokoechoed that enthusiasm, underscoring the show’s commitment to celebrating the diversity and originality of African children:
“With the support of Paramount, we’re setting the stage for a season unlike any other. We are committed to maintaining the essence of the show, where the honesty of our young stars is at the center. In the past, the show has focused on children from Nigeria, but this year we are excited to open it up to children from across the African continent. Our goal is to keep content fresh, engaging and true to the experiences of today’s connected and vibrant generation.”
NEW SEASON
The new season promises a diverse cast of children from across Africa, sharing their spontaneous and often hilarious insights into life. In keeping with the show’s tradition, these new stars are not professional actors and are not rehearsed.
Casting calls will be announced soon, inviting children aged 4 to 11 years from across Africa to share their unique perspectives.
Zoom out
The American version of “Kids Say the Darndest Things” is produced by CBS Studios in association with Anvil 1893 Entertainment and She Ready Productions. Format rights are licensed by Paramount Global Content Distribution.
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