Source: AFP
Google confirmed on Friday that it had pulled an ad for its Gemini artificial intelligence after it landed with some Olympic Games viewers.
The “Dear Sydney” ad, meant to tout the Gemini AI’s capabilities, featured a dad passionately describing how the tool wrote his daughter a fan letter to American hurdler Sydney McLaughlin-Levrone.
However, some viewers dismissed the ad as promoting the idea that parents should encourage their children to rely on artificial intelligence instead of learning to express themselves.
“While the ad was tested well in advance of airing, given the feedback, we’ve decided to phase out the ad from the Olympics rotation,” a Google spokesperson told AFP.
Social media posts across a range of platforms questioned whether the ad signaled a dystopian future in which human creativity atrophies due to artificial intelligence.
Read also
Turkey blocks access to Instagram
Syracuse University media professor Shelly Palmer said the commercial suggested that a poorly worded prompt for an artificial intelligence generator can express a person’s emotion better than they can.
“This ad showing someone with a child using artificial intelligence to write a fan letter to their hero sucks,” author Linda Holmes wrote in a post on BlueSky.
“Who wants an AI fan letter?”
Tech evangelists have touted the promised benefits of artificial intelligence, but teachers, musicians, artists and others have accused its creators of training advanced computers to replace them.
Earlier this year, Apple had a commercial of its own with an ad that showed musical instruments, paint boxes and other creative tools being crushed and replaced by an iPad to the tune of a song called “All I Ever Need Is You.”
Source: AFP
