d. lightthe global provider of home products and affordable financing for low-income households, has launched its new customer loyalty program – the first of its kind in the off-grid solar space.
Details
d.light has officially launched its loyalty program, called “d.light Points program‘, in Kenya on August 7, with plans to expand to its customers Uganda, Tanzania, and Nigeria later this year.
d.light aims to have more than 500,000 customers benefit from the program before the end of 2024.
How it works
The d.light Points Program rewards customers who make regular and frequent payments to their PayGo products with points that can be redeemed for discounts on future purchases and other rewards such as tokens for free power days.
d.light will add more rewards as it rolls out the program to its other markets in Africa.
d.light launched the program after 12 months of in-depth customer research that included focus groups, surveys and one-on-one interviews.
Information about points and rewards is available to customers at any time via SMS or USSD messages or on the d.light mobile app. Customers can redeem the points they earn over the phone or using the app.
What They Say
Commenting on the launch of the programme, Donal ConnollyCredit Manager at d.light, said:Our customers have been having a hard time lately. Months of high inflation in many of the countries in which we operate, together with job and income uncertainty in climate-affected rural areas, have put pressure on households and communities. This includes being able to access and pay for their energy at home.”
Connolly continued, “Our customers come first here at d.light and we want to help them deal with those pressures and also recognize their loyalty and support. We devised the d.light Points program to make it easy for our customers to earn points and then redeem them for personalized rewards that add value and save them money. For example, customers who make payments for a number of consecutive days earn points that they can redeem for credit toward future purchases or free validity days.
“With this new loyalty program, we’re giving d.light customers the tangible, practical benefits they’ve been asking for, helping them more easily access reliable solar power that improves their everyday lives.”
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