1. Sudden completion of abandoned projects
A common strategy is to revive and complete previously abandoned projects. For example, a road that was half-built and then neglected for years may suddenly see a flurry of activity in the months leading up to an election.
Completing these projects creates a sense of accomplishment and progress, convincing voters that their concerns are being addressed.
These last-minute efforts can leave a positive impression, making it appear that the politician is committed to development, even if the timing suggests otherwise.
2. Engaging in household chores with the electorate
Another interesting tactic used by Ghanaian politicians is to engage in daily household chores such as pounding fufu, preparing banku or even washing clothes.
This hands-on approach makes politicians seem relatable and down-to-earth, showing that they are not above the everyday struggles of ordinary citizens.
While it may seem like a publicity stunt, these acts often resonate with voters, creating an image of a leader who understands and shares their way of life.
3. Spending quality time with the electorate
In the run-up to elections, politicians talk about spending more time with voters in informal settings. You may find them at bus stations, pubs, local markets or community centres, mingling with citizens and meeting them as if they have been friends for many years.
This strategy is designed to humanize politicians, making them more approachable and likable.
By engaging directly with the electorate, they give the impression that they are genuinely interested in people’s lives and issues. However, this often fades once the election is over, with such interactions becoming rare until the next election cycle.
These tactics show that Ghanaian politicians are adept at using short-term, highly visible gestures to win back support.
Completing abandoned projects, attending to household chores, and spending time in the community are all strategies that create a sense of familiarity and reliability.
While these methods may not address the deeper issues of accountability and long-term development, they are effective in creating a favorable impression when it matters most—during election season.
For voters, it is important to recognize these tactics and look beyond the surface to evaluate politicians based on their long-term actions and policies, not just performance during the election season.
