In recent years, Africa has become a hotbed of creativity, fueled by the rapid expansion of the creative economy, driven by a growing youth population and increasing urbanisation. However, despite the abundance of creativity, African creators often face uneven outcomes when it comes to reaching a global audience and generating revenue for creators who monetize social media platforms.
Tik Tok and Instagram they make so much money, but do creators make a direct percentage of their profits from these platforms?
According Daniel AnthonyAfrica-based YouTuber, “YouTubers with more US audiences generate much more revenue than YouTubers with African audiences“
Social media influencer and creator, Joseph Onaolapo also said “Social media platforms like Instagram and TikTok barely pay African influencers. Jay, like many other influencers, makes a living from brand deals, sponsorships and subscription products rather than the platforms themselves.
This difference has sparked how creators have revolutionized monetization with Africa-based eCommerce store builders and platforms like Selarempowering African creators to build audiences and instantly monetize their knowledge as digital products.
According to founder/CEO Selar, Douglas Kendison he said “The disparity in earnings for African creators on social media platforms clearly reflects the systemic challenges they face. Despite the abundance of creativity in Africa, there are significant barriers preventing creators from accessing the same opportunities as their counterparts in other regions“
“It is important to recognize the immense talent and potential of African creators and provide them with platforms and resources that allow them to showcase their skills and reach a wider audience and monetize those skills and knowledge ” he added.
“Incorporating an eCommerce store building platform has enhanced your ability to monetize your influence. It has made the process easier, everything is basically automated from my digital products to my client’s monthly services. It saves me a lot of time and also helps me make more money.”
Digital creator Lydia George
E-commerce store builders as catalysts
The concept of monetization for creators has changed with the integration of eCommerce store builders. These creators gain their knowledge and presence through the development of countless types of content, including eBooks, education, courses, and more.
The evolution of the Internet has decentralized the way we consume and access media. The Internet is no longer just a repository of information, it is a powerful resource for the diverse needs of billions of users. Just as we can find value by accessing the Internet, we can also share value by “creating” resources for other consumers to use while monetizing them.
With eCommerce store builders like Selar, creators now have the means to seamlessly turn their digital creations into profitable assets. This enables creators to diversify their revenue streams and build sustainable businesses that are not solely dependent on external partnerships.
According to Douglas Kenyson, “Over 150,000 creators sell their content as digital products on Selar“
“At Selar, we believe in the transformative power of technology and entrepreneurship. By giving African creators the tools and platforms to build an audience and immediately monetize their expertise, we’re leveling the playing field and creating new opportunities for economic empowerment” he added.
According to a recent report by Business Insider Africa, the Creator Economy has soared to a staggering $250 billion. This growth represents a significant shift in how individuals monetize their skills and talents, leveraging digital platforms, including e-commerce store builders like Selar, to reach global audiences and build thriving businesses.
Digital creator Lydia George also said “Integrating an eCommerce store building platform has enhanced your ability to monetize your influence. It has made the process easier, everything is basically automated from my digital products to my client’s monthly services. It saves me a lot of time and also helps me make more money”.
According to her “Digital products are an amazing source of income and with tools like Selar I can sell. I also sell services and products in foreign currencies and with the fluctuating economy and how difficult it is to do this with normal banking options, e-commerce platforms are honestly a life saver“.
Digital creator Bolaji also mentioned “Ever since I integrated an eCommerce store builder platform, I’ve been able to monetize quickly. Dealing with everyone at the same time can be stressful, but with an e-commerce store, anyone can visit at any time and find the product or service they’re looking for.”
Look forward
As the creator economy continues to flourish, eCommerce store builders have emerged as essential tools for content creators looking to monetize their skills and expertise. Looking ahead, the role of e-commerce store builders is poised for further advancement, presenting exciting opportunities for growth and innovation in the creator economy.
According to a recent report by Business Insider Africa, the Creator Economy has soared to one a staggering $250 billion. This growth represents a major shift in how individuals monetize their skills and talents, leveraging digital platforms, including e-commerce store builders like Selar, to reach global audiences and build thriving businesses.
Douglas Kendison he said ” I’m incredibly optimistic about the evolving role of ecommerce store builders in the creator economy. At Selar, we focus on empowering creators and enhancing their financial independence. Our latest feature, “show love” allows creators to receive instant cash gifts from their dedicated supporters, fostering deeper connections and providing a seamless way for fans to show appreciation. This is another avenue of monetization for creators who don’t necessarily have digital products to sell, but I’ve built this community of strong fans“.
“Looking ahead, there are exciting opportunities for growth and innovation in the role of e-commerce store builders in the creator economy to expose African creators to wider international markets” he added.
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