YouScribe, described as the largest digital reading library on the African continent with over one million subscribers, has announced the launch of its services in Ghana in partnership with mobile payments company Digital Virgo and MTN.
Ghana becomes the fourteenth country to welcome YouScribe and, perhaps most importantly, the second English-speaking country after South Africa. With more than one million books, audiobooks, press titles and educational digital documents in its catalog and more than one million subscribers, YouScribe is already the largest French-language digital library.
Prospective readers will be able to have a daily subscription for 0.75 Ghanaian CEDI (about US$0.06) giving them access to a digital catalog that includes nearly 200,000 English-language e-books, many press titles and thousands of audiobooks and comics.
Digital Virgo, a specialist in mobile payments telco billing solutions, will support this growth through its digital technologies and acquisition strategies. It has partnerships with more than 140 telecommunications operators and more than 300 merchants,
YouScribe actively works with leading Ghanaian publishers such as Adaex Edu, Subsaharan Publishers and distributor African Books Collective to enrich the catalog with a selection of local content specifically tailored to the Ghanaian audience.
In just four years, the number of readers subscribed to the YouScribe library has grown twenty-fold, surpassing 1.5 million readers worldwide. Over 95% of these readers are in Africa.
With a projected 6.1 million users by 2027, Ghana represents a fast-growing market for YouScribe, which says it aspires to play a key role in this development thanks to its local language content distribution and accessibility strategy.