Daily Fantasy Sports Operator is further expanding its MMA presence
ATLANTA, April 10, 2024 /PRNewswire/ — Choices of prizesthe largest operator of daily fantasy sports in the North Americaannounced today that it has signed the mixed martial arts superstar Justin Gaethje as a brand ambassador. The highlight will work with the company to bring interactive experiences to PrizePicks players and MMA fans in the run-up to the upcoming lightweight bout in Las Vegas and throughout the competition season.
“Justin Gaethje is pure electricity inside and out of the cage, adding another great personality to the PrizePicks family,” said PrizePicks Co-Founder and CEO Adam Wexler. “MMA is a rapidly growing segment for our members and Justin is the perfect person to help us reach this audience in new and engaging ways.”
As part of the partnership, PrizePicks will be integrated into Gaethje’s popular YouTube content. PrizePicks will also appear in dedicated posts on the fighter’s social media channels.
Gaethje’s addition to the PrizePicks team is coming soon after her signature Sean O’Malley as a brand ambassador, showcasing the growth of mixed martial arts in daily fantasy sports.
PrizePicks is the fastest growing sports company North America according to the 2023 Inc. ranking. 5000. As the company continues to expand into new markets, education in responsible gaming remains a key focus. For more information visit www.prizepicks.com/responsible-gaming.
About PrizePicks
PrizePicks is the largest operator of skill-based daily fantasy sports and the fastest growing sports company North America according to the 2023 Inc. ranking. 5000. Recognized as Fantasy Sports Business of the Year by the Fantasy Sports & Gaming Association and Fantasy/DFS Operator of the Year by EGR North America, PrizePicks is a fun, fast and simple version of daily fantasy sports. It was founded and is based in Atlanta, GA, the company was recently recognized as a Top Workplace by the Atlanta Journal Constitution. For more information, visit www.prizepics.com.
SOURCE PrizePicks