Wyndham Hotels & Resorts, as it continues to turn a profit in Europe, the Middle East, Eurasia and Africa, revealed its full-year results for the region for 2023. Among the highlights: the Company launched nine brands in new countries, signed 107 deals franchise, opened 87 hotels and added 9,500 rooms. Building on OwnerFirst’s commercial approach to franchising, the development underscores Wyndham’s strong reputation throughout the region and its long-term commitment to contributing to the success of owners and franchisees. Including last year’s additions, the Company now has 639 hotels across EMEA, 12 of which are under management, representing over 88,000 rooms across 15 brands with a portfolio of over 150 hotels.
continue below
“We are incredibly proud of our record growth in 2023 and the confidence that owners and franchisees across the region continue to place in Wyndham Hotels & Resorts. Increasingly, owners are seeing the value of partnering with the world’s largest hotel franchisor and joining our Wyndham family. From our award-winning loyalty program, Wyndham Rewards, to our ability to provide best-in-class technology, marketing, sales tools and a powerful distribution platform — they understand the power of Wyndham Advantage,” said Dimitris Manikis, President EMEA. Wyndham Hotels & Resorts.
From entering new markets with new brands to expanding relationships with key owners and developers, 2023 has been a banner year for Wyndham across EMEA.
It strategically strengthened its presence in India with six openings while closing a deal for the first Wyndham Grand in Rajasthan. Wyndham currently has nearly 60 hotels across 40 cities in India.
It welcomed its first Registry Collection hotel—Ajul Luxury Hotel & Spa Resort on Greece’s dazzling Halkidiki peninsula, owned and operated by longtime partner Zeus International Hotels & Resorts. In addition, the company opened the first Vienna House Easy by Wyndham hotel in central Berlin after acquiring the brand in partnership with HR Group, a leading European hotel operator.
The brand opened 11 hotels in Türkiye, Wyndham’s fifth largest market globally and a key growth market for the company. With 110 hotels in operation, Wyndham is the largest international hotel company in the country with more than 30 hotels in Istanbul alone. He drove significant growth for its collection of brands from the Wyndham brand, with new brand listings in Malta, Portugal, Turkey and Qatar.
The company also debuted Wyndham Grand in the city of Krakow, Dolce by Wyndham in Italy’s fashion capital Milan and the iconic Super 8 by Wyndham in the UK, and expanded its presence in the Commonwealth of Independent States ( CIS) with eight hotel openings, including three brand registrations in Uzbekistan under the Ramada Encore by Wyndham, Wyndham Garden and TRYP by Wyndham brands.
Most read in hotels
Join the 2M+ community of industry professionals
Subscribe to our newsletter to receive the latest information and analysis.
Download the ETHospitalityWorld app
- Get real-time updates
- Save your favorite articles