- Lynx Entertainment has signed experienced media and music executive Eric Agyapong-Mensah popularly known as Eric Toscar to its growing team
- He will lead the A&R and artist management activities for the label’s new project, St Lennon
- Eric Toscar spoke to YEN.com.gh about his new role and vision for the label
Ghanaian music and media executive Eric Agyapong-Mensah popularly known as Toscar has joined Lynx Entertainment record label.
Lynx, one of Ghana’s leading record labels, has an extensive roster of artistes that includes Kuami Eugene and Kidi.
Toscar shared his hopes to facilitate Lynx’s vision and help foster new talent projects as the label’s new A&R manager and artist.
Source: Facebook
Eric Toskar details his role as new Lynx signing
Last year, Lynx Entertainment announced the signing of its new generation of talent including Maya Blu, BoiJake, DSL and St. Lennon.
![](https://images.yen.com.gh/images/6467c7a8732bbb3a.png?impolicy=cropped-image&imwidth=256)
![](https://images.yen.com.gh/images/6467c7a8732bbb3a.png?impolicy=cropped-image&imwidth=256)
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According to Eric, his new role is specifically dedicated to St Lennon. He has three songs under Lynx Entertainment and collaborations with Kidi and Kuami Eugene which are yet to be released.
Speaking to YEN.com.gh, Eric Toscar found that,
“I am thrilled to be working with an artist as talented as St. Lennon and have the opportunity to contribute to his success. I also feel a sense of responsibility knowing that my decisions and guidance will greatly impact his career.”
For over a decade, Lynx Entertainment has been a well-oiled engine behind some of the biggest success stories in the Ghanaian music industry.
Led by label boss Richie Mensah, a renowned Ghanaian music fan, the Lynx Entertainment team prides itself on the ability to deliver innovative and engaging content that captures the essence and spirit of African culture.
![](https://images.yen.com.gh/images/e8d864c9aff85bb4.jpg?impolicy=cropped-image&imwidth=256)
![](https://images.yen.com.gh/images/e8d864c9aff85bb4.jpg?impolicy=cropped-image&imwidth=256)
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Eric Toscar joins the team with nearly ten years of experience in the music industry, working in various media and music executive roles with artists such as Black Sherif Kweku Smoke and leading brands such as Afro Nation Ghana and 3 Music.
Lasmid signs new deal with Dapper Music
Earlier, YEN.com.gh reported that Ghanaian songstress Lsmid had signed a new record deal with Nigerian label Dapper Music, which is home to top new stars like Shalipopi and Seyi Vibez.
Dapper Music Senior Vice President and Head of A&R, Kelechi Akwari, described Lasmid as the future of Ghanaian music. Its flexibility will enable it to exist in the Nigerian and Ghanaian markets.
Source: YEN.com.gh