By Sandra Agyeiwaa OTOO
Societe Generale Ghana, in partnership with the Ghana Real Estate Developers Association (GREDA), has introduced a home loan product known as the Societe Generale (SG) Ghana Home Sweet Loan as part of efforts to help customers achieve their dream of ownership home.
The initiative is set to offer competitive loan options tailored to meet the various needs of customers in a dynamic real estate market.
In a speech, the Managing Director of Societe Generale Ghana, Hakim Ouzzani, highlighted the need for the initiative – adding that it is designed to help customers buy, build or release equity from their homes with flexible repayment terms that cater to individual financial goals.
“The new SG Ghana Home Sweet loan is uniquely designed to meet the evolving needs of our customers in today’s dynamic real estate market. “Whether you’re buying a new home, opting for equity release on an existing property or building your own home, our mortgage offering provides flexible and competitive options tailored to your individual needs,” he said.
“For us at Societe Generale Ghana, home ownership is more than just acquiring a property. It’s about creating a haven, building a future and investing in stability and security. We understand the emotional and financial importance of buying a home and are committed to making this journey as seamless and rewarding as possible for our customers,” said Mr. Ouzzani.
According to the CEO, there are different home ownership ranges due to different financial situations of customers, allowing them to choose the option that best suits their financial goals. It is for this reason that SG Ghana has partnered with GREDA and other reputable real estate providers to offer their clients reliable options from very high end to affordable housing.
“We have further streamlined our approval process to make it faster and more efficient so you can move into your new home without unnecessary delays. Our dedicated mortgage advisors are here to guide you through every step of the process, offering expertise, personalized advice and support to help you make one of the most important decisions of your life,” he revealed.
Speaking at the event, GREDA President Patrick Ebo Bonful stated that: “GREDA sees the launch of SG Ghana’s ‘Home Sweet Loan Mortgage Finance Product’ as timely and welcome news, especially for prospective home buyers.”
Citing data provided by the Ghana Statistics Service (GSS), Mr. Bonful noted that Ghana’s housing stock increased by 6.1 million between 2000 and 2021. He said the downside to this, however, is that 90 percent of this increase was not financed through a formal mortgage financing program.
“On this, we at GREDA wish SG Ghana great success in this launch of the ‘Home Sweet Loan’ product – and we would like to use this medium to call for more collaboration between GREDA and SG Ghana for our mutual benefit “, he stated.