As the global partner of Formula 1®, Heineken® has a rich history of celebrating and enhancing some of the greatest global moments in the sport – including this historic advent race. The F1® combination, Las Vegas and Heineken® are the perfect trio for world-class entertainment and exceptional fan experiences, providing the perfect backdrop to enjoy with a Heineken® Silver, a world-class light beer launched as the brand’s latest product innovation in USA.
A toast on the podium with Heineken®
After Verstappen took victory, the podium celebrations, in front of the glowing neon Las Vegas stage, were lifted by an exclusive performance by global superstar DJ and producer Martin Garrix. His set, a symphonic interplay of light and music, resonated in the hearts of fans, marking an exciting close to the race weekend. The epic set kicked off the podium celebrations after the first F1® race Las Vegas in more than 40 years.
Overwhelmingly full of celebrities
FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX 2023 attracted a fleet of A-listers to the biggest entertainment spectacle in decades. Among the glitterati, Patrick Dempsey, Brad PittASAP Rocky, Rihanna, Simone Ashley and Shaquille O’Neal were spotted enjoying the high-octane race, featuring a veritable festival of speed and star power.
Heineken® has also taken in-game entertainment to the next level with three levels House of Heinekenbringing it Las Vegas’ dance floor nightlife scene, with a star-studded lineup featuring DJ Pee .Wee (Anderson . Paak), DJ Tennis b2b Carlita and many more.
The Dutch beer brand was also the first beer company to advertise on the iconic Sphere, lighting up the Vegas skyline with epic ice-themed graphics that captivated the city, cementing its position as a pioneer in entertainment.
World renowned DJ & producer Martin Garrix said “Ever since partnering with Heineken® to celebrate at specific matches this season, Vegas has been one I’ve been looking forward to. The energy from the crowd and fans has been amazing and I’m honored to have played in the first edition of Formula 1 Heineken Silver Las Vegas Grand Prix!”
Bram WestenbrinkChief Commercial Officer at Heineken®: “This race weekend epitomized Heineken®’s partnership with the sport, delivering the ultimate in entertainment. It was more than a race, combining thrilling racing action with unforgettable fan experiences. What a way to introduce F1 to Vegas – a landmark debut .
Since entering the world of motorsport in 2016, Heineken® has been committed to real change in attitudes to drink driving and has relaunched its ‘When You Drive, Never Drink’ campaign back to May 2022. Heineken® will continue to innovate through its marketing campaigns with F1®, with the 2023 ‘When You Drive, Never Drink’ creative coming soon. In addition, Heineken® is committed to investing 10%+ of all media budgets in support of responsible consumption programs.
Heineken®Its iconic product portfolio allows consumers to choose how they want to celebrate their F1® experience—whether it’s Heineken® Silver, the new world-class light beer hailed as the brand’s most significant innovation in the US market, or Heineken® 0.0, the most popular non-alcoholic beer in the world.
Photo – https://mma.prnewswire.com/media/2280938/Heineken_1.jpg
Photo – https://mma.prnewswire.com/media/2280937/Heineken_2.jpg
Photo – https://mma.prnewswire.com/media/2280935/Heineken_3.jpg
Photo – https://mma.prnewswire.com/media/2280936/Heineken_4.jpg
SOURCE Heineken
Also from this source
![HEINEKEN® LAUNCHES NEW GLOBAL CREATION 'WHILE YOU DRIVE, DON'T DRINK', 'THE BEST DRIVER', WITH F1® WORLD CHAMPION AND HEINEKEN® 0.0 AMBASSADOR, MAX VERSTAPPEN](https://mma.prnewswire.com/media/2159751/Heineken_1.jpg?p=thumbnail)
![HEINEKEN® LAUNCHES NEW GLOBAL CREATION 'WHILE YOU DRIVE, DON'T DRINK', 'THE BEST DRIVER', WITH F1® WORLD CHAMPION AND HEINEKEN® 0.0 AMBASSADOR, MAX VERSTAPPEN](https://mma.prnewswire.com/media/2159751/Heineken_1.jpg?p=thumbnail)
![HEINEKEN® expands its sponsorship of F1® as a global partner, driven by the phenomenal growth of sport](https://mma.prnewswire.com/media/2088715/HEINEKEN_F1.jpg?p=thumbnail)
![HEINEKEN® expands its sponsorship of F1® as a global partner, driven by the phenomenal growth of sport](https://mma.prnewswire.com/media/2088715/HEINEKEN_F1.jpg?p=thumbnail)