AppsFlyerthe global leader in marketing measurement, performance and data analytics, has announced its launch Creative Optimizationits new product that provides marketers with unparalleled insights into their creatives and data-driven guidance to maximize their impact.
Combined with Artificial Intelligence (AI), Creative Optimization identifies patterns, trends and attributes that drive optimal audience engagement, enabling marketers to get the most value from their ad spend while enhancing the effectiveness of their creative content and campaigns.
How does it work
The product enables stakeholders in performance marketing, creative and Business Intelligence (BI) teams to collaborate to create different asset variations, test and validate earning variables within ads – saving time and resources while improving performance. Marketing teams now have the tools to make creative decisions that combine human intuition with the accuracy, speed and scalability of AI capabilities built into the product.
By The Numbers
Companies from the gaming, fintech, e-commerce and entertainment industries have used the product to boost their marketing efforts to great effect. Brands using the product were able to increase their advertising spend by up to 300% while huge improvements are seen in key performance indicators.
The campaigns led to an increase ad click-through rates up to 50%decreases in cost per installation by as up to 30%and looked up at 100% lift in customer retention and revenue metrics; it serves as a benchmark for how Creative Optimization can be used effectively in companies on the African continent.
What they say
Yevgeny PeresEVP of Product Strategy at AppsFlyer said, “The new Creative Optimization product presents a real breakthrough for marketers, bridging the gap between creative and development marketing teams while addressing key pain points to drive success for both. By providing sophisticated, in-depth creative insights, it enables growing marketing teams to optimize spend, scale and increase profitability by automatically identifying which creatives perform best in campaigns.
At the same time, it equips the creative team with valuable insights into the characteristics of winning creatives, enabling them to focus on the most effective elements and allocate their time and resources more efficiently. This seamless collaboration closes the feedback loop, builds confidence in creative production, reduces risk by minimizing investment in underperforming creative, while scaling the production of winners to increase profitability at scale.”
“AppsFlyer’s Creative Optimization has changed the game for creative collaboration efforts across teams,” he said Christian Espinoza, Senior Director of Marketing Technology at Dave. “We saw a significant increase in efficiency and it changed the creative optimization process by providing a deep understanding of what works best in specific channels and allowing us to extract maximum value from our top-performing assets. We’ve seen a significant increase in efficiency – what used to take us 8-10 hours a week, we can now effortlessly pull and share reports with the creative team, making data-driven decisions without the need for manual data extraction or platform hopping.”
“Creative Optimization transforms our campaigns, enabling our marketing team to reach larger audiences, improve our efficiency and collaboration,” he said Dan HayyunPerformance Group Manager at Papaya Gaming.
“This has driven great results and helped turn the creative marketing process into a growth engine across our award-winning games portfolio. As a leader in the next generation of gaming, we are constantly looking for cutting-edge tools that can help us operate at greater scale while providing the best options for attracting and retaining players to continue growing our business.”
Your AzariAn e-commerce industry leader at AppsFlyer concluded, “Creative Optimization is vital to eCommerce marketing as it serves as a catalyst to attract and retain the attention of online consumers in a highly competitive digital landscape.
Creative is one of the biggest levers eCommerce marketers can use to optimize their marketing performance, particularly in an increasingly budget-conscious landscape. By continuously refining and testing different creatives, marketers can identify the most effective strategies to engage customers, enhance brand visibility and ultimately increase conversions and maximize revenue potential“.
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