Accra Brewery PLC (ABL), part of ABinBev, has launched its ‘Enjoy Like a Boss’ smart drinking campaign to promote responsible and smart drinking behaviours, especially during the festive season.
As the oldest brewery in Ghana, ABL has a unique role to play in championing a smart drinking culture in the country, raising awareness and making a real impact for the communities in which it operates.
To help consumers understand why and how alcohol should be consumed within limits, ABL launched the ‘Enjoy Like a Boss’ campaign, which takes an evidence-based approach to smart drinking education for motorists.
ABL’s ‘Enjoy Like a Boss’ campaign has been running from January to November 2023 and will run till the end of the year. The campaign culminated at the Neoplan station in Accra, where drivers attended smart drinking and other road safety tips.
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Solomon Ayiah, Country Lead, Legal and Corporate Affair at ABL, said: “We want every experience with beer to be a positive one and we believe in the power of brands to have a positive impact and lasting behavioral change. Through our ‘Enjoy Like a Boss’ events, we will educate, inspire and motivate our consumers to be in moderation, drink responsibly and smartly and know their limits.”
The campaign was supported by the National Road Safety Commission and the group shared road safety tips and educated drivers on safe driving.
ENDS
About ABinBev
As the world’s leading brewer, we’re always striving to offer new ways to experience life’s moments, dream big to advance our industry and make a meaningful impact on the world. We are committed to building a future that everyone can celebrate and everyone can share. We dream big for a future with more wishes.
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About Accra Brewery PLC
We are a proprietary company dedicated to celebrating national pride and creating great moments by brewing and sharing only the finest drinks. Together and with you, we look forward to creating many such moments to fulfill our dream of bringing people together for a better world.
In October 2016, we became a proud member of the InBev family of Anheuser-Busch (AB) following the acquisition of SABMiller Plc. This is an exciting new era for us! We’ve never looked back since our birth and with ABinBev, there’s only one thing we can do. keep accelerating!
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Source: YEN.com.gh