At Food Africa 2023, held from December 12 to 14 at the Egypt International Exhibition Center, Food Trip Egypt, an emerging Egyptian snack manufacturer, unveiled a new investment of EGP 150 million. The event is honored by the Egyptian support of the Ministry of Trade and Industry and the Ministry of Supply and Internal Trade.
Samy ElAnsary, President and CEO of Food Trip Egypt, said: “Our second consecutive participation in Food Africa is marked by the announcement that we now export to nearly 20 countries, including Palestine, Libya, Saudi Arabia, the UAE, of the United Kingdom. , Canada and others in the Middle East, Africa and Europe.”
Established in 2020, Food Trip Egypt has adopted a scientific approach, using advanced production techniques and insights from extensive market research to identify consumer preferences and market opportunities. The company’s innovative “craft cooking” methods have resulted in snacks with optimal crunch and minimal oil content, introducing distinct flavors to the market.
ElAnsary added, “Our premium products, such as ‘SPUDS’ snacks, offer a superior local alternative to imported brands and present significant export potential. This is in line with the Egyptian government’s efforts to promote local industry and reduce imports amid the global financial crisis and foreign currency challenges.”
In just two years, Food Trip Egypt’s flagship product ‘SPUDS’ has emerged as a competitive premium brand in the local market, winning four ISO certifications and other recognitions.
Development of Egypt’s Food Sector
Over the past seven years, Egypt’s food industry has tripled in companies, modernization initiatives and investments totaling €16.3 billion. In 2022, the food and beverage sector generated revenues of $4.1 billion, contributing to 14% of Egypt’s total exports.
Demographic and Economic Prospects of Africa
Africa’s population is projected to grow from 1.42 billion in 2022 to around 2.5 billion by 2050. The continent is facing changes in consumer behavior due to rising incomes, urbanisation, smartphone use and growing interest in products health and wellness, presenting huge opportunities for food, consumer goods and packaging industries.
Food Africa 2023 features over 800 exhibitors from 32 countries, supported by the Egyptian Ministries of Trade and Industry and Supply and Domestic Trade. The event highlights Egypt’s and Africa’s commitment to economic and technological progress, highlighting the importance of international trade and industry to the region.
The conference also includes panel discussions, live cooking demonstrations and a focus on sustainability, combating food loss and waste and the presentation of the ‘Sustainability Design Award’.