Orange (www.Orange.com) launches the third season of its flagship program Y’Africa, which will be broadcast weekly from mid-April on 15 national TV channels across Africa; This new season is dedicated to the journeys of 28 up-and-coming sports talents from 12 countries. Like the first two seasons, it is directed by Dan Assayag and produced by Fame Productions. Season 3 has 7 episodes, each 52 minutes long.
The Y’Africa project was launched by Orange in February 2020. The first two seasons were very successful, not only on the 15 African terrestrial TV channels on which it was broadcast, but also on social media, where the content of the series has gathered 80 million projections. The first two seasons highlighted the richness and diversity of African culture by profiling 63 artists. The third season features 28 high-level Olympic and Paralympic athletes and champions, each representing the hopes of the continent.
Inspired by the amazing talent pool seen across the continent, Y’Africa celebrates the vitality and pluralism of modern Africa and its people. The name of the program also reflects this connection, ‘Y’Africa’ is the contraction of ‘Africa Ya lelo’, or ‘Africa today’ in Lingala.
Breathtaking images, great stories
Season 3 of Y’Africa included 18 months of filming in all corners of the world: South Africa, Algeria, Burkina Faso, Cameroon, Ivory Coast, Spain, USA, Ethiopia, France, Kenya, Morocco, Nigeria, Senegal and Tunisia. Among our 28 athletes are 13 Olympians, world champions or world record holders, including:
- Tigst ASSEFA (Ethiopia), Women’s Marathon World Record Holder
- Hugues Fabrice ZANGO (Burkina Faso), World Triple Jump Champion 2023
- Cheick Sallah Junior CISSÉ (Côte d’Ivoire), 2023 World Champion, Rio 2016 Taekwondo Olympic gold medalist
- Tamirat TOLA (Ethiopia), 2022 World Marathon Champion
- Amane BERISO SHANKULE (Ethiopia), 2023 World Marathon Champion
- Amos KIPRUTO (Kenya), bronze medalist at the 2019 World Marathon Championships
- Sabastian KIMARU SAWE (Kenya), World Road Half Marathon Champion 2023
- Khadija EL MARDI (Morocco), World Heavyweight Amateur Boxing Champion 2023
- Nicolas Pieter DU PREEZ (South Africa), Beijing 2020 Paralympic Road Cycling Gold Medalist
- Djamel SEDJATI (Algeria), 2022 World Vice-Champion in 800m
- Kaylia NEMOUR (Algeria), Vice World Champion 2023, Uneven bars
- Soumaya BOUSAID (Tunisia), Beijing 2020 Para-JOs bronze medalist in 1500m T13
- Oussama MELLOULI (Tunisia), gold medalist at the London 2012 Olympic Games in the 10 km open water
Season 3 of Y’Africa covers 21 Olympic disciplines, from traditional events (such as athletics, swimming, boxing, gymnastics, fencing and judo) to the most exciting new ones (including BMX, skateboarding and surfing). In addition to the established athletes featured in the series, we also feature up-and-coming athletes, training for high-level international competition with absolute rigor and dedication, even though they have yet to win a title. Their journeys, their preparation and their stories are worth hearing.
Season 3 also prompted the launch of the Y’Africa Facebook page last summer (https://apo-opa.co/4d04OPE). With over 350,000 followers to date, this great communication platform will help us continue to promote African talent.
Jérôme Hénique, Managing Director of Orange Africa and Middle East;: “Y’Africa Season 3 marks a new stage in our commitment to showcase the richness and diversity of African talent. This series offers a unique platform to celebrate our ambitious and determined youth. I am delighted that the Orange Group is once again playing a key role in highlighting these inspiring stories.”
Caroline Guillaumin, Executive Communications Director at Orange: “In this year’s Olympic year, we have decided to highlight the sporting talents of the African continent. After two seasons dedicated to artists, Y’Africa returns with an extraordinary series of portraits of athletes, women and men, champions and their aspirations, all arranged around the theme of overcoming oneself. Through this program, which started in 2020, we want to share the dynamics of the African continent with as many people as possible. It is also another way of consolidating the Orange brand by establishing an honest dialogue with the public.”
Dan Assayag, Director: “I have admired the beauty, grace, agility and strength of athletes when they realize their full potential. I have come to understand why motivation is nothing without discipline. I have noticed that top athletes have an above average work capacity. I have also seen their pain tolerance. I have come to understand that Olympic sports is a world unto itself. And they made me understand, all in their own way, what it meant to represent your country as an African. For all these reasons, Y’Africa Season 3 is special to me.”
Discover the first episode of the new season:
Password: Y’Africa
Additional information on Season 3 of Y’Africa is available at Orange.com
And here (https://apo-opa.co/3Jp4axr) you can find the biographies of the athletes, photos and a trailer, as well as the broadcast schedule of the program in the various countries.
Distributed by APO Group on behalf of Orange Middle East and Africa.
Tap contacts:
Elodie Filopon
ef@35ouest.com
+225 07 89 031 724
Ibtissame Nafii
ibtissame.nafii@orange.com
+33 6 37 38 60 50
About Orange:
Orange is one of the main telecommunications companies in the world, with a turnover of 44.1 billion euros in 2023 and 137,000 employees on 31 December 2023, of which 73,000 in France. The group served 298 million customers as at 31 December 2023, including 254 million mobile customers and 25 million fixed broadband customers. The group is present in 26 countries. Orange is also one of the world leaders in telecommunications services to multinational companies under the Orange Business brand. In February 2023, the team introduced the Lead the Future strategic plan, based on a new business model and driven by responsibility and efficiency. Lead the Future capitalizes on high-end networks to strengthen Orange’s leading position in service quality.
Orange is listed on Euronext Paris (ORA) and the New York Stock Exchange (ORAN).
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