The International Cricket Council (ICC) and FanCraze today announced a multi-year partnership extension that marks a major milestone in the evolution of digital fan engagement with the launch of exciting new products during the ICC Men’s T20 World Cup 2024.
The announcement also describes the upcoming release of ICC Crictos SuperTeam, a Web3 fantasy game featuring officially licensed ICC digital videos. With SuperTeam, fans will be able to create fantasy teams using their ICC Crictos and compete in competitions to win amazing rewards on a daily, week-by-week basis by proving their cricket to the world.
The exciting partnership will build on the success of ICC Crictos over the past two years, which has given new and existing fans opportunities to engage with men’s and women’s cricket. ICC Crictos has changed the way fans experience the sport by providing them with exclusive collectible digital videos celebrating the greatest moments in cricket history, from iconic match-winning sixes to unforgettable performances by the world’s best players.
Through unique initiatives such as giving away special ICC Crictos to fans who attended the ICC Men’s T20 World Cup 2022 and exclusive behind-the-scenes experiences, ICC Crictos has brought supporters closer to the action than ever before. Events such as ICC Quiz Night and ICC Stadium Tours have further enriched the fan experience, offering fans the opportunity to meet their heroes and participate in engaging activities that celebrate the spirit of cricket.
Head of ICC Digital, Finn Bradshaw, said: βWe are delighted to unveil the ICC Crictos SuperTeam and offer cricket fans around the world a new and innovative gaming experience for the ICC Men’s T20 World Cup 2024. We are excited to enter a new era of digital engagement , using innovative technology to deepen the interaction with fans and grow the sport on a global scale. Registration will give fans the opportunity to be closer to the game than ever before and be part of the biggest cricket carnival ever, from anywhere in the world.”
FanCraze Co-Founder and CEO, Anshum Bhambri, said: βThe ICC Men’s T20 World Cup is a truly global event and has hosted so many iconic moments and players over the last 15+ years. As cricket fans ourselves, the launch of SuperTeam is something we have been dreaming of since we founded the business.
βIt is an important milestone for us as we pursue our goal of creating an exciting global community for cricket fans and we look forward to seeing fans form fantasy teams using their ICC Crictos during the ICC Men’s T20 World Cup 2024. SuperTeam will revolutionize the digital sports fan experience and build on FanCraze’s user base in 100+ countries.β