Cellulara leading payments technology company that enables global enterprise merchants to connect with billions of consumers in emerging markets, announced the integration of Telecel Cash as an alternative payment method for Google Play users in Ghana.
This integration offers Google Play users the convenience of adding their Telecel Cash wallet, enabling them to use mobile money payments for services on the platform.
Because this matters
This move aims to improve usage and downloads in a market where international card usage is limited. Ghana, like many African nations, has low card penetration, fueling the growth of alternative payment methods such as the mobile money wallet.
These wallets, provided by mobile network operators, have become the primary financial service in many African countries. Today, Africa represents 70% of the 1 trillion global mobile money market drive innovation and adoption of mobile payments globally.
What they say
“Creating one of the most complete shopping experiences for Google Play users is a key driver to expand our payment options in Ghana and beyond“, he said Kevin McDadeHead of Partnerships, Payments Platform EMEA.
The big picture
Richard Gesiba, Vice President of Cellulant’s Checkout Business Unit, emphasized the importance of local payment methods for international e-commerce companies in emerging markets. He expressed the satisfaction of Cellulant for playing a critical role in facilitating payments for Google Play, enabling thousands of users in Ghana to access services, while also contributing to Google Play’s deeper penetration in the African market.
Follow us on our WhatsApp channel, Twitterand Instagramand subscribe to our weekly newsletter to make sure you don’t miss any news.
Related