Tui opened its fourth Zanzibar property, The Mora Zanzibar, last week. The new luxury brand joins the existing three hotels there under the Riu and Tui Blue brands.
The operator said further projects on the archipelago were “in preparation”, including a new Robinson Club.
He added: “The approach follows the example of Cape Verde off the coast of West Africa. In just a few years, Tui has developed a new holiday destination on the islands of Sal and Boa Vista, which is now one of the Group’s most popular year-round destinations.”
Tui’s hotel operations in Cape Verde will expand beyond those two islands “in the coming years”, it said. New openings are also set for Senegal and Gambia, while Kenya “is also on the development list”.
Tui Group CEO Sebastian Ebel said: “Africa has great potential: culturally, scenically and economically. Demographically, we are facing a new, dynamic society, which is a decisive advantage for a service industry.
“We are already represented on the west coast with Cape Verde and Senegal and in the north with Egypt, Morocco and Tunisia. Now another African cluster is forming on the east coast in the Indian Ocean.
“We take a holistic approach – environmental, social and economic sustainability are at the heart of our strategy when developing new destinations.”
Ebel said he saw particular potential for the Robinson club brand and Tui Blue, with two more Robinson Clubs confirmed in Zanzibar and Boa Vista. “Decisions have been made, architects and designers are working. Construction will begin soon,” he said.
Tui boasts around 420 properties under its own brands. He said he sees potential “not only for visitors from Europe, but also for new visitors from North and South America and the Middle East.”